The town of Ierapetra (in the local dialect Gerapetro) is located on the south coast of Crete, along the beach of Ierapetra Bay. It lies south of Agios Nikolaos and southwest of Sitia and is an important regional centre. With its 15,400 inhabitants (2001) it is the most populous town in the prefecture of Lasithi, and the fourth town of Crete. Ierapetra is popularly known as the southernmost town of Europe, nicknamed “bride of the Libyan Sea” because of its position as only town on the south coast of Crete.